Our Neck Tags

We love our Vini d'Arte Montepulciano chilled! One important priority for us was letting customers know that our wines taste best when chilled. During tastings, we always keep our wines next to an ice pack before serving them chilled. But how do we get that message across when we're not at a tasting? Our solution... create a bottle neck tag to remind them.

This summer we ran a small promotional campaign across our wines, a neck tag was introduced to let customers know to chill the wine before serving. We designed dozens of eye-catching artsy versions and added a QR code linking to our website or Instagram.

So far, the tags have been successful, they get the message out and do the talking for us. Eventually, once customers catch on and the chilled-serving habit sticks, we won't need them as much and can shift to other ways of promoting and educating our customers on the brand. One vendor did mention he feels the tags take away from the bottle's design and prefers the bottle on its own. Overall, though, he agreed that for a young brand still finding its way through such a competitive market, this was a great way to get the message out.