We love our Vini d'Arte Montepulciano chilled! One important priority for us was letting customers know that our wines taste best when chilled. During tastings, we always keep our wines next to an ice pack before serving them chilled. But how do we get that message across when we're not at a tasting? Our solution... create a bottle neck tag to remind them.

Our tastings are the most important way to teach our customers and turn them on to our wines. We set up the table, chill the wine, and start pouring for customers as they walk into the store. Most will pass with a smile or a nod, no interest, and that's fine. But if someone stops, the pitch has to land fast, like a Shohei Ohtani fastball. Those one or two minutes of customer interaction are everything: no amount of bottles on a shelf changes a customer's mind as fast as one small pour does.