Our tastings are the most important way to teach our customers and turn them on to our wines. We set up the table, chill the wine, and start pouring for customers as they walk into the store. Most will pass with a smile or a nod, no interest, and that's fine. But if someone stops, the pitch has to land fast, like a Shohei Ohtani fastball. Those one or two minutes of customer interaction are everything: no amount of bottles on a shelf changes a customer's mind as fast as one small pour does. Our bottle art draws the eye and sparks curiosity, but it's the sip that seals it, proof that Vini d'Arte is a great-tasting Italian Montepulciano d'Abruzzo. The moment someone agrees to taste, the skepticism disappears. Most customers smile and say it's really great as we let them know that this Montepulciano d'Abruzzo is approachable and pairs beautifully with pizza, pasta, cheese, and meats easy to love, easy to bring home.
That's the real job of a tasting: it educates the customer and helps them decide if this bottle earns a trip home. It also signals you're a real partner to the store manager, which matters a lot for a new import trying to earn shelf space and reorders. In fact as a result of these tastings we have created great relationships with store managers who often recommend our wines to their customers, and speaking of customers, the tasting are a great way to learn what a customer thinks instantly and to connect with them.
Miami is a big city, but you might catch us at Gulf Liquors, Vintage Liquors, or Plum Market, or other locations. If you do see us, stop by the table and join us for a sip of our wonderful Montepulciano d'Abruzzo or take us home and give us a try, follow us on social media or view our homepage to learn about our in store tastings.
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